Multi-vendor
Top 10 Features Every Multi-Vendor eCommerce Platform.
Building a professional and visually appealing eCommerce website used to require extensive coding knowledge.
Daniel Smith•4 min read
Author
Nahid Komol
Published
26 August, 2025
Human Written
SaaS, or Software as a Service, has become a standard model across many industries. But applied to eCommerce, it changes how businesses launch, run, and grow online stores. Instead of managing servers or fixing software issues, store owners can focus on products, customers, and sales.
In this guide, we'll break down what a SaaS eCommerce platform really means, how it compares to other platforms, and why many businesses are moving in this direction. We'll also cover key features, benefits, and real examples to help you decide if it's the right fit for your online business.
Let's get started.
What is SaaS eCommerce?
SaaS eCommerce stands for eCommerce software as a service for online selling. In simple terms, it is a cloud-based platform that lets you run an online store without having to install, host, or maintain the software yourself.
With this model, everything you need is included in the subscription. The provider manages hosting, updates, backups, and security. You only need to log in through a web browser, add your products, set up payment and shipping, and start selling.
This is different from traditional self-hosted eCommerce, where you would buy hosting, install software like WooCommerce or Magento, and handle every technical task on your own. SaaS eCommerce takes away that burden and makes it easier to start and grow an online business.
Shopify, Adobe Commerce, BigCommerce, and Wix are some of the well-known SaaS eCommerce examples. Emerging alternatives like ZOYEQ have also entered the space. ZOYEQ is one of the best SaaS eCommerce platforms built for beginners and growing stores, with AI tools for faster setup, affordable pricing, and a clean dashboard that is easier to use.
What are the key components of a SaaS eCommerce platform?
A SaaS eCommerce platform gives you everything you need to run an online store in one place. Here's a closer look at the main components:
- Storefront builder: Most SaaS platforms include a set of pre-designed themes or templates you can choose from. You can usually adjust colors, fonts, images, and layout using built-in tools, without touching any code.
- Product and inventory management: SaaS platforms provide a product dashboard where you can add products one by one or in bulk, set prices, write descriptions, upload photos, and track stock.
- Hosting and security: With SaaS, you don't have to manage hosting. The platform takes care of server performance, uptime, SSL certificates, and basic security protections like DDoS prevention and PCI compliance.
- Payment processing: Every SaaS eCommerce platform typically supports direct integration with major payment providers like Stripe, PayPal, and Apple Pay.
- Order and customer management: Once customers start placing orders, the platform gives you tools to manage everything in one place. You can view, process, or cancel orders, send shipping updates, and handle returns or refunds.
- Shopping cart and checkout: The shopping cart and checkout process are built in, so you don't need to install or configure separate plugins.
- Shipping and fulfillment: You can set up shipping zones, methods, and rates directly in the dashboard. Some platforms connect with shipping carriers to let you print labels.
- Analytics and reporting: You'll find built-in reports that show how your store is performing over time. This usually includes sales data, traffic sources, conversion rates, popular products, and customer behavior.
- App integrations: Most SaaS eCommerce platforms offer an app store or marketplace where you can install add-ons to expand your store's features.
Image Credit: SaaS vs Traditional eCommerce Platform Comparison
SaaS vs. Open-Source eCommerce: What are the key Differences?
When it comes to choosing an eCommerce platform, one of the first decisions you'll face is whether to go with a SaaS solution or an open-source one. Both can be used to build a fully functional online store, but the way they work is quite different.
The main difference lies in how they are set up and managed. With a SaaS platform, everything from hosting to software updates is managed for you. On the other hand, an open-source platform gives you complete control over the code and flexibility to build any feature, but you must handle hosting and installation yourself.
Customization is another key difference. Open-source platforms allow full access to the code so that you can change your store's design and functionality when needed. SaaS platforms limit code-level changes, but still offer a good level of flexibility through themes, built-in tools, and app integrations.
Maintenance is also handled differently. With open-source, you have to update the plugin, fix any compatibility issues, and resolve them on your own. SaaS platforms handle these tasks automatically and let you focus more on running your store than maintaining the system behind it.
In terms of cost, SaaS platforms use a subscription model, while open-source may start free but often leads to extra expenses for hosting, plugins, and developer support. Scalability and support also vary, with SaaS offering managed infrastructure and dedicated help, while open-source depends on your hosting provider and community forums.
Here's a quick comparison:
| Feature | SaaS eCommerce | Open-Source eCommerce |
|---|---|---|
| Setup & Maintenance | Quick setup, provider manages hosting and updates | Manual setup, you manage hosting and updates |
| Cost | Recurring subscription, predictable | Free software, but extra costs for hosting, plugins, and support |
| Customization | Limited to the tools and apps provided | Full control over code and features |
| Scalability | Handled by the provider, easy to scale | Depends on the hosting and your setup |
| Security | Built-in SSL, PCI compliance, updates | You are responsible for security and updates |
| Support | Provider support and documentation | Community forums or paid developer support |
| Examples | Shopify | WooCommerce |
Top benefits of SaaS eCommerce platforms
SaaS eCommerce platforms have become popular because they remove much of the complexity of running an online store. Here are the key benefits of SaaS eCommerce you should know:
Easy setup and faster go-to-market
One of the most noticeable benefits is how quickly you can get started. With a SaaS platform, you don't need to install software, configure hosting, or build features from scratch.
Most platforms offer step-by-step setup tools and pre-designed themes, so you can start adding products and taking orders within a short amount of time. This makes it easier for small teams or solo founders to launch without delays.
Lower upfront costs
Since hosting, maintenance, and most features are built in, there's no need to hire a developer or pay for separate tools just to get started. You pay a monthly or annual subscription fee, which covers everything. This can be more cost-effective than building a custom solution or managing an open-source platform, especially in the early stages.
Scalable infrastructure
SaaS platforms are built to handle growth. When traffic grows during sales or holiday seasons, SaaS platforms automatically adjust to handle the extra load. You don't have to upgrade servers or worry about downtime. This gives businesses confidence that their store will perform well during busy times.
Automatic updates and maintenance
Software updates, security patches, and new features are all handled by the provider automatically. You don't need to schedule downtime, test plugins for compatibility, or monitor for bugs.
Strong security and compliance
Security is a significant concern for any online business. Every SaaS platform includes built-in SSL certificates, regular backups, and protections against common threats. Many also help store owners meet compliance requirements like PCI for payment processing or GDPR for customer data.
Built-in support and integrations
Most SaaS platforms offer customer support through chat, email, or phone, documentation, and access to a growing ecosystem of apps. This includes tools for shipping, payment gateways, accounting, and marketing. These integrations are usually easy to install and manage.
Mobile optimization and performance
In 2024, mobile devices made up 57% of global eCommerce sales, and that's expected to rise to 59% in 2025. The good news is, modern SaaS platforms are built to perform well on mobile devices. They generally offer responsive templates and mobile-friendly checkout flows by default.
What are the challenges of SaaS eCommerce?
SaaS eCommerce platforms work well for many businesses, but they come with some genuine drawbacks that are worth considering before you make your decision.
- Limited customization and control: When you use a SaaS platform, you're working within its framework. You can't access the underlying code or modify how the system works at a technical level. If your business needs specific functionality or complex customization, you might find yourself stuck.
- Ongoing subscription costs: As we said earlier, with SaaS, you are paying a recurring fee for as long as you use the service instead of purchasing software once. While this covers hosting, security updates, and technical support, the ongoing expense can become significant over time.
- Limited portability between platforms: Moving to another provider later can be difficult because your data, integrations, and settings are built into that system. This can create long-term dependency on a single vendor.
- App dependency: Many advanced features are only available through third-party apps. Over time, as your needs grow, you might end up relying on multiple apps, each with its own cost and potential compatibility issues.
Successful examples of using a SaaS eCommerce platform
One well-known example of SaaS eCommerce in action is Gymshark, a UK-based fitness apparel brand. The company started in 2012 as a small business run from a garage. Instead of building a custom eCommerce site, Gymshark used Shopify to set up its online store.
Image Credit: SaaS eCommerce Platform Growth Statistics
The platform gave them ready-to-use tools for payments, inventory, and mobile shopping. As the brand grew, Shopify's scalable infrastructure supported high traffic during major product launches and sales events.
This choice allowed Gymshark to focus on product design, influencer marketing, and building a global community instead of worrying about website performance or security. Today, Gymshark is valued at over a billion dollars and still runs on SaaS eCommerce.
How to choose the right SaaS eCommerce platform?
Picking the right platform can make a big difference in how smoothly your online store runs. Each option has its own strengths and weaknesses, so it helps to think through what matters most for your specific situation.
1. Match the platform to where you are now
If you're just getting started, you don't need every advanced feature available. So, look for a platform with a simple setup process and a user-friendly dashboard. As your store grows, you may need more control over inventory or customer data. Make sure the platform you choose can scale with you so you don't have to switch later.
2. Focus on the features you actually need
Make a list of what your store really needs to function. Do you need support for digital products? Subscription billing? Multi-language support? Some platforms include these features by default, while others require third-party apps or more advanced plans. Pick a platform that covers both your current and future needs.
3. Consider ease of use
Be honest about your comfort level with technology. If you prefer keeping things simple, look for platforms with clean, intuitive interfaces. You'll be using the admin area regularly to add products, process orders, and check sales data. A confusing dashboard will slow you down and create unnecessary stress.
4. Built-in integrations
Think about the other tools you already use or plan to use, such as email marketing platforms, payment processors, shipping services, or accounting software. Choosing a platform that integrates with those tools can save time and reduce the chance of errors.
5. Support and documentation
Good support makes a difference, especially when you're just getting started. See what kind of help is available, like can you chat with someone right away, or do you have to wait for email responses? Also, check if their help documentation is clear and covers common questions you might have.
6. Payment and shipping flexibility
Choose a platform that lets your customers pay the way they prefer, such as credit cards, PayPal, or local systems. If you plan to sell internationally, make sure the platform can handle different currencies and local payment preferences. The same goes for shipping - you need options that work for your products and delivery areas.
7. Calculate the real cost
The monthly subscription fee is just the starting point. Many platforms charge extra for payment processing, premium themes, or additional apps. Try to estimate what you'll spend each month once you add everything you need. A cheaper base price might cost more overall if the extras are expensive.
Top SaaS eCommerce Platforms: Comparison at a glance
These are some of the best SaaS eCommerce solutions available, each serving different business sizes and needs.
| Platform | Best For | Key Features | Pricing |
|---|---|---|---|
| Shopify | Businesses of all sizes, from startups to global brands | Wide app marketplace, mobile optimization, built-in marketing tools | $1 for the first 3 months, then $19 /month |
| ZOYEQ | Small to medium businesses looking for a simple and affordable solution | Easy store setup, product management, secure payments, and integrations with popular tools | $1 for the first 3 months, then $19 /month |
| BigCommerce | Growing businesses and enterprises | Strong scalability, multi-channel selling, and B2B features | $29 per month, billed annually |
| Wix eCommerce | Small businesses and creatives | Drag-and-drop design, templates, basic store features | $17 per month |
| Adobe Commerce (Magento) | Enterprises and businesses needing deep customization | Advanced product catalog, flexible architecture, multi-store management | Custom pricing (contact sales) |
Where the SaaS eCommerce heading next?
SaaS eCommerce platforms have already changed how businesses sell online, and they keep evolving to meet new needs and use better technology.
Here's what's coming next:
1. More flexibility through APIs and headless options
Traditionally, SaaS platforms limited how much you could customize. That's beginning to change. Many providers now offer API access and headless architecture for businesses that want to control the storefront design while still relying on the SaaS platform for everything in the backend.
2. AI helps personalize shopping
Artificial intelligence is becoming a standard part of SaaS platforms. Features like product recommendations, automated chat support, and customer insights will help businesses create more personalized shopping experiences without needing separate tools.
3. Global and mobile-first expansion
SaaS platforms are improving support for multiple languages, currencies, and local payment methods. Combined with mobile-optimized storefronts, this will make it easier for even small businesses to sell globally.
4. Built-in automation gets smarter
SaaS platforms are moving toward offering more built-in tools for automation. Platforms now include features like low-stock alerts, automated campaigns, personalized customer emails, and customer communication tools as part of their leading service.
5. Improved support for omnichannel selling
Selling across multiple channels like websites, marketplaces, and social media has become common. SaaS platforms are integrating more tools that connect these sales channels in one place.
FAQs About SaaS eCommerce
Who should use SaaS eCommerce?
It's ideal for small to medium businesses, startups, and brands that want a reliable online store without heavy technical management. Large companies that need complex custom features may prefer open-source options.
How much does a SaaS eCommerce platform cost?
Pricing varies by provider. Basic plans often start around $17–$29 per month. Advanced features, premium themes, and apps can increase the cost. Some platforms like ZOYEQ offer entry plans as low as $19/month after a trial period.
What are some SaaS eCommerce platform examples?
Popular examples include Shopify, BigCommerce, Wix, and Adobe Commerce. Newer platforms like ZOYEQ are also available, offering affordable plans and beginner-friendly tools.
Can I migrate my existing store to a SaaS eCommerce platform?
Yes. Most SaaS platforms offer migration tools or services that let you move products, customers, and order history from your old store. The process may require some manual adjustments, especially if you're coming from a custom or open-source setup.
How do SaaS eCommerce platforms handle SEO?
They usually include built-in SEO tools such as editable meta titles, descriptions, clean URLs, and mobile-friendly templates. Some also allow integration with third-party SEO apps for more advanced features.
Are SaaS eCommerce platforms suitable for B2B businesses?
Yes. While many are designed for B2C, some platforms like BigCommerce and Adobe Commerce include features for B2B, such as bulk pricing, custom catalogs, and account-based purchasing.
Final thoughts: Is SaaS eCommerce right for you?
SaaS eCommerce is a practical choice for many businesses because it takes care of the technical side of running an online store. Nearly 70% of all online stores now use SaaS-based platforms, and almost 90% rely on some form of eCommerce software delivered as a service.
If you want a store that is quick to set up, easy to maintain, and able to grow with your business, SaaS is a practical option. On the other hand, if you need complete control over your code, server setup, or particular custom features, an open-source platform may be a better fit.
The right decision depends on your goals, budget, and how much technical control you want. For most businesses looking for speed, reliability, and built-in support, SaaS eCommerce offers a reliable and future-ready solution.
Have questions about SaaS eCommerce platforms? Feel free to share your thoughts or ask anything in the comments below.
